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Senior Markets Strategist

Company Name:
WorkStaff USA Staffing Agency
Responsibilities:
Drive the development of overall go-to-market (GTM) strategies for Consumer Market line of business, based on a wide range of analytics and research, such as customer segmentation insights, competitive intelligence, market share data, and BSC capabilities/investments; makes strategic recommendations for final decisions to be made by GMs/VPs.
Work closely with partner SMEs as well as the Insights team to ensure that Product, Marketing and Distribution Strategies and execution support the Go To Market umbrella strategy.
Ensure alignment between LOB-level go to market strategies and corporate Health Care roadmap as well as enterprise Customer Quality priorities.
Lead market scan sessions and reporting for their respective LOBs in concert with the Director of Insights.
In concert with Insights team, provide competitive intelligence, customer insights and analytics to inform the Markets Division cross-LOB planning and goal-setting process, specializing in the data for their respective LOBs.
If this role is aligned with your experience and career level we would certaily like to hear from you.

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